City of Las Vegas
A large scale redesign for a public facing website
Challenge
The number of different user types (residents, tourists, businesses, etc.) provided a challenge in organizing and presenting content in a way that allows each user to quickly access the content they need, yet remains simple and easy to navigate for everyone.
Results
34%
Decrease in bounce rate
80%
Increase in overall site session
60%
Increase in organic search traffic
A strategic partner
The City of Las Vegas sought a strategic partner to undertake a large scale redesign of their public facing website. The website serves as the central communication hub between the city and its many different users from tourists to business owners.
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Solution
Working closely with key members if the City of Las Vegas Government, LSM performed and in-depth analysis of each user type, their needs, and the most sought after content. Using this information, the Design team then thoughtfully crafted a series of unique page layouts optimized to display each type of content, allowing the client to easily update content and provide all users with a pleasant, seamless experience.
The Design
By creating a series of unique page layouts we were able to provide all users with a pleasant, seamless experience.
We've seen huge results. In between LSM and the city working together, we've had a really successful campaign in actually bringing people to Las Vegas.
Let’s Chat
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