Billboards and newspapers?... What are those? In this digital age, advertising has taken to the online medium. Digital advertising is the use of different online channels to promote your business and get in front of a bigger audience. It involves the application of purchased ad spots on platforms where your audience is, to attract and encourage them to complete a specific call-to-action (CTA). For example, your ad might link to a product page where people can purchase an item.

In today’s media landscape, digital advertising is crucial to your business’s long-term success. That’s why it’s important t learn, adapt, and use the latest techniques. Not only will these help you surpass your competitors, but they’ll be helpful in positioning your business as an industry leader.

Let’s dive deeper into digital advertising and uncover how it can help you scale your business.

What’s the Benefit of Digital Advertising for Businesses?

You post consistently on your social media channels. You send a monthly email newsletter to your subscribers. Your website and SEO are on point. How can digital advertising take your brand’s online presence to the next level?

1. Digital Advertising Helps You Reach More People Than Organic Posting

Studies show that there are about 4.28 billion unique internet users worldwide, making up around 55% of the whole population. Additionally, internet users are online, on average, for close to seven hours daily. Other statistics show that in the US alone, about 31% of adults say they’re online nearly constantly. And for younger people, that percentage might be even higher.

While organic posting is mandatory, the organic reach that a channel can get has also decreased dramatically, largely due to competition. For instance, company pages on Facebook get a fraction of the traffic and engagement that they did three years ago. These days, if you want to compete, then you almost have to pay to play. With digital advertising, you’re much likelier to reach a defined audience that interacts with your brand. Because you can implement specific targeting, you end up finding better-qualified leads that suit your brand.

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2. You Can Define Exactly Who You Want to Reach

You’re fighting for the attention of possibly millions of people. You’re competing against huge brands — perhaps bigger than your own. How can you ensure you reach your target audience?

That’s another benefit of digital advertising. Most platforms give you the option to define who you want to show your ad. You can specify factors like their:

• Age range.
• Location.
• Interests.
• Profession.

You can even target people who’ve somehow interacted with your competitors. It’s far more precise than throwing a random post up on Instagram and hoping for the best.

3. It’s a Cost-Effective Way to Achieve Your Brand’s Goals

Can digital advertising be expensive? Yes. Does it have to be? No. Furthermore, the ROI can be significant.

With your digital advertising efforts, you have more control over who you reach. This means you can get more bang for your buck. The costs you pay for your online advertising depend on your campaign’s objectives, the type of ads you’re running, and for how long. You’ll have more control over who actually sees your ads, what action you want them to take, how much you pay, what ad format to use, and how long you want the campaign to run.

The best part? You can start with a very small investment in digital advertising and just increase your spending over time.

4. You Gain Valuable Insights from Your Analytics, Data, and Metrics

Digital advertising can help you acquire a wealth of knowledge about your target market. Furthermore, the more ads you run, the better you can optimize them. This is because you’re going to gather endless data and insights along the way. And this allows you to can analyze, test, and adjust your parameters as needed to ensure an ROI.

Is your audience more men or women? What’s the most popular age range? Where are they located? Your digital ads can tell you these things and so much more. 

5. Digital Advertising Can Deliver Quicker Results

Another benefit of digital advertising is that it can give you an ROI far faster than organic posting. For example, you can have a Facebook or Google ad up, running, and getting clicks in less than 24 hours. Furthermore, the ads will be shown to the audience you define.

Plus, digital advertising generates qualified leads that are more ready to convert into paying customers. If you advertise strategically online, you will come first to potential customers who are looking for your products or services. They’re warm leads and ready to purchase.

While digital advertising offers a lot of benefits to help scale your business, it isn’t necessarily easy to implement. There are so many moving parts to learn and consider before you can successfully run a paid ad. And if you don’t know what you’re doing, it can be a fast and easy way to spend a lot of money that you don’t see a return on.

Luckily, you don’t have to do it all by yourself. At LSM, we work to make your online presence and digital advertising efforts contribute to your bottom line — not take away from it.

We first sit with you to learn all about your brand, understand your strengths and goals, and identify opportunities. We then review your current campaigns and determine where we can improve to build a stronger digital advertising and marketing strategy. We test, analyze, report, and track campaigns to ensure your KPIs are met. And we also implement social media and SEO best practices to drive measurable results.

Ready to start using digital advertising to scale your business? Contact us today for a free consultation!