Increasing your digital advertising reach is crucial in today's business landscape, where the majority of consumers are using the internet to find products and services. With a larger reach, you have the potential to reach more potential customers and build brand awareness. This can result in increased website traffic, leads, and sales, helping you achieve your business goals and grow your revenue. 

Furthermore, a larger reach can also provide you with valuable data and insights, which can be used to optimize your advertising strategies and improve your overall marketing efforts. In this guide, we will demonstrate different techniques you can use to increase your company’s digital advertising reach. 

Search Engine Marketing (SEM) as Digital Advertising Tool

Search Engine Marketing (SEM) is a type of digital advertising that focuses on increasing a website's visibility in search engine results pages (SERPs) through paid advertising. Utilizing search engines like Google Ads to display your ads when specific keywords are searched for can greatly increase your visibility.

SEM campaigns can target specific keywords and demographics to reach potential customers who are actively searching for products or services similar to what your business offers.

To run a successful SEM campaign, you will need to create compelling and relevant ads, choose appropriate keywords to target and have a well-designed landing page that effectively converts visitors into customers. It's important to continually monitor and optimize your campaign, making changes as necessary based on performance data.

One of the biggest benefits of SEM is that it can quickly drive targeted traffic to your website, and you only pay for clicks on your ads. This allows for more efficient use of advertising budget compared to other forms of advertising, where you pay for the ad to be displayed regardless of whether anyone clicks on it.

Another advantage of SEM is that it offers a high level of flexibility. You can easily adjust your budget, targeting, and ad copy to suit your needs, and you can run your campaigns for as long or as short a time as you wish. Additionally, you can track and measure the performance of your ads, making it easy to see what's working and what's not and make changes accordingly.

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SEM also provides businesses with a cost-effective way to reach a large audience. With SEM, you can target specific geographic locations, devices, and times of day, allowing you to reach your ideal customer at the right place and at the right time. With the ability to target specific keywords, demographics, and geographic locations, SEM can help you reach your target audience quickly and cost-effectively.

Influencer marketing

Digital advertising using influencers to promote products or services leverages the influence of individuals with a large social media following. By partnering with influencers, brands can reach a large and engaged audience that trusts the influencer's recommendations. Partner with influencers in your industry to promote your brand and increase your reach through their followers.

Influencer marketing can be a highly effective way to increase digital ad reach, as influencers often have a dedicated following that is interested in the products or services they promote. This allows brands to reach their target audience in a more organic and authentic way, as the influencer's endorsement carries more weight than a traditional advertisement.

One of the key benefits of influencer marketing is that it allows brands to reach a new and highly engaged audience. Influencer marketing can be particularly effective in reaching younger generations, who are less likely to be responsive to traditional advertising and more likely to be influenced by peer recommendations.

Influencer marketing provides brands with the opportunity to build a relationship with their target audience and increase brand awareness. By partnering with influencers, brands can participate in social media conversations and engage with their target audience in a more personal way.

Another benefit of influencer marketing is that it can be highly cost-effective. Brands can choose to work with influencers who have a smaller following but still reach a highly engaged audience, which can be a more cost-effective option than working with larger influencers with a wider reach. By partnering with influencers, brands can reach a new and highly engaged audience, build relationships, and increase brand awareness, all while remaining cost-effective.

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Content marketing

Content marketing is the process of creating and sharing valuable, relevant, and consistent content with the goal of attracting and retaining a target audience, and ultimately, driving profitable customer action. Creating valuable content such as blog posts, videos, and infographics that can be shared and promoted can attract new customers and increase your reach. When done effectively, content marketing can help increase digital ad reach by providing a platform for brands to reach their target audience with valuable and engaging content.

One of the key benefits of content marketing is that it allows brands to build trust and credibility with their target audience. By providing valuable and relevant information, brands can establish themselves as experts in their industry and position themselves as trusted resource for their target audience.

Brands can also reach their target audience organically with content marketing, without having to pay for advertising. By creating content that is easily shareable and informative, brands can attract a larger audience and reach potential customers who may not have otherwise heard of their brand.

Content marketing can help increase brand awareness and build brand loyalty. By consistently providing valuable content, brands can establish themselves as a trusted source of information and establish a strong relationship with their target audience. Providing high-quality, relevant content can improve search engine visibility since search engines favor sites that provide it. This can result in increased website traffic and a larger digital ad reach. By building trust, credibility, and brand awareness, content marketing can help brands achieve their business goals and grow their revenue.

Re-targeting campaigns

Using retargeting campaigns, brands can target users who have previously interacted with their websites or brands. By using re-targeting, brands can increase their digital ad reach by displaying ads to individuals who have already shown an interest in their products or services.

One of the key benefits of re-targeting campaigns is that they allow brands to reach individuals who are already familiar with their products or services. Re-targeting campaigns can be used to remind users of a product they previously viewed, show them complementary products, or offer them a special promotion to encourage a purchase.

Because re-targeting campaigns target individuals who have already shown an interest in a brand, they are more likely to result in a conversion. This results in a higher ROI for the brand, as they are only paying for impressions or clicks from individuals who are more likely to purchase.

Re-targeting campaigns can be highly customizable, allowing brands to tailor their ads to the interests and behaviors of their target audience. This results in a more personalized and engaging experience for the user, which can further increase the effectiveness of the campaign. By reaching potential customers who have already shown interest in your brand, retargeting campaigns can help increase brand awareness, build brand recall, and drive more conversions, making them a valuable addition to any digital marketing strategy.

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Email marketing

Using email marketing is a highly effective way to increase digital ad reach and engage with potential customers. An email list of current and potential customers can be used to send targeted and personalized promotions and advertisements to increase reach.

With the ability to reach a large audience quickly and effectively, email marketing can help businesses drive traffic to their website and increase conversions.

One of the key benefits of email marketing is that it allows businesses to reach a highly targeted audience. By collecting email addresses from customers and prospects, businesses can segment their email list based on factors such as demographics, purchase history, and website behavior, allowing them to send highly targeted and personalized emails to each segment.

Another benefit of email marketing is that it provides a way for businesses to build and maintain relationships with their target audience. By sending regular and relevant emails, businesses can keep their brand top of mind and provide value to their subscribers, helping to establish trust and credibility.

By providing a way to reach a highly targeted and engaged audience, businesses can use email marketing to build and maintain relationships, drive traffic to their website, and achieve their business goals.

Affiliate marketing

Partnering with affiliates is a performance-based marketing strategy that promotes brands' products or services. Affiliates are typically paid a commission for every sale or lead generated through their efforts. Affiliate marketing can help increase digital ad reach by providing a platform for brands to reach new customers and increase their reach. Partnering with other businesses and websites to promote each other can result in increased reach and exposure for both parties.

Affiliate marketing allows brands to tap into a network of affiliates who are already promoting products and services similar to their own. This can help reach a new audience and increase brand exposure. Additionally, affiliates often have a large following, giving brands access to a larger audience and the opportunity to reach potential customers who may not have heard of their brand otherwise.

Another benefit of affiliate marketing is that it can provide a low-risk and cost-effective way to reach a large audience. As affiliates are paid on a performance basis, brands only pay for results, reducing the risk of investing in a marketing campaign that may not perform well.

Affiliate marketing can also provide valuable data and insights, such as information on which products are selling well, and which affiliates are generating the most sales. This information can be used to optimize a brand's affiliate marketing strategy and improve overall performance. Affiliate marketing is a low-risk and cost-effective way to reach a large audience and generate valuable data and insights.

Native advertising

Utilizing native ads that blend in with the content on a website to promote your brand can be a non-intrusive way to increase reach.  This approach is designed to be less intrusive and more engaging than traditional display ads, helping to increase digital ad reach and drive conversions.

Native advertising has the advantage of allowing brands to reach a large and engaged audience. By integrating advertising content into popular websites and platforms, native advertising provides a way for brands to reach a large and diverse audience, increasing the chances of conversion. 

As opposed to traditional display ads, native advertising is less intrusive, thereby increasing engagement and reducing ad-blocking risk. By blending in with the natural user experience, native advertising provides a more seamless and enjoyable user experience, helping to build trust and credibility with the target audience.

Video advertising

Utilizing platforms like YouTube and social media to share videos can effectively reach and engage with a large audience. As consumers become more visual and demand more engaging content, video advertising provides a way for brands to reach their target audience and communicate their message in an impactful and memorable way.

With the popularity of video-based platforms like YouTube and Facebook, video advertising provides a way for brands to reach a large and engaged audience, increasing the chances of conversion.

Videos can also be highly targeted, allowing brands to reach specific audiences with personalized and relevant content. This helps to increase engagement and conversions, as the targeted content is more likely to resonate with the target audience. Video advertising is also highly shareable, providing an opportunity for brands to increase their reach and reach new audiences through word-of-mouth marketing.

Collaborate with complementary brands

Collaborating with brands that complement your own can result in joint promotions and increased reach for both parties. By partnering with complementary brands, businesses can tap into each other's customer base and reach new audiences, increasing brand exposure and driving sales.

For example, a company like LSM could collaborate our efforts with another local advertising agency to blend our customer database as well as audience reach. This type of collaboration allows both brands to benefit from increased brand exposure and increased sales, without having to invest in their own marketing efforts.

Another benefit of collaborating with complementary brands is that it can help increase trust and credibility with the target audience. When two complementary brands collaborate, the audience is more likely to trust the brands, as the collaboration provides social proof that both brands are reputable and trustworthy.

If you’re looking for help to extend your digital ad reach, help with marketing strategies and planning, or you’re looking to develop a new website design or custom software, then your local Las Vegas digital marketing agency, LSM, is here to help. From developing customized apps to helping you develop your company’s brand awareness, LSM is here to help your business grow within the digital space. Contact us today and learn more about how we can help your business’ online presence grow. 

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