Massage Envy is the largest chain of franchised massage spas in the United States. The brand has over 1,100 franchised locations and employs 25,000 massage therapists across 49 states.

Industry

Franchise – Spa

Challenge

Under Staffed Clinics

Location

380 Locations

The Objective: Recruitment

Due to unprecedented times stemming from the COVID-19 pandemic, the Los Angeles region was in need of new massage therapists, making it difficult for clinics to meet the demand of their services.

The Solution

LSM completed the following for Massage Envy L.A. Region:

Indeed Advertising

LSM ran Indeed Sponsored Listings harnessing a regional budget. Spending as a region maximizes recruitment budgets while also reaching more job seekers. Job seekers search for jobs by region, not clinic name, which is why regional recruitment advertising is highly recommended! LSM increased spend on the front end of the campaign to fill the applicant funnel immediately and help remedy the supply issue Massage Envy is facing.

Sponsored Job Listings

LSM ran branded and non-branded listings to attract a wider range of applicants, including those who may initially be deterred by the Massage Envy name. Non-branded listings generated 90 applicants in 4 months, while branded listings generated 77 applicants in 7 months.

Strategic Geo-Targeting

Targeting broken down by region (i.e. Los Angeles) and subregion (i.e. Beverly Hills) to cover as much ground as possible while maximizing budgets.

Hear From A Client

“LSM has played an integral role in ensuring our Los Angeles clinics are staffed to handle full capacity. They’re ongoing campaign adjustments continue to improve campaign results and costs.”
Andrew Garston , Regional Developer | Massage Envy

Results

56%

Decrease in Cost/Applicant

15%

Decrease in Cost/Hire

4

Confirmed New Hires

Download full case study →

Let’s create

something together.

Awards

We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.