Heartland Dental is a dental support organization that provides non-clinical services to more than 740 dental offices in 34 states.
Industry
Dental – Multi-Location
Challenge
Low-quality leads
Location
740 locations
The Objective: Enhance Promotional Ad Campaigns
Heartland conducts a quarterly, non-branded campaign that promotes Invisalign® therapy services at its supported dental offices. They contracted LSM to improve campaign results.
The Solution
Campaign Research
LSM applied what they learned from evaluating Heartland’s previous campaigns, focusing ad creative on product shots which had outperformed lifestyle-focused images. It also used a “Learn More” call-to-action button that had previously performed better than “Contact Us.”
Facebook Advertising
To ensure its ads reached the right people, the LSM team targeted a range of audience groups. It targeted its link ads to Generation X men and women and millennials as well as parents with teenagers or preteens and people interested in oral care, braces, or Invisalign® therapy.
Remarketing Advertising
LSM used Custom Audiences to retarget ads to people who had already visited its Clear Smiles Week website.
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Awards
We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.
