Heartland Dental is a dental support organization that provides non-clinical services to more than 740 dental offices in 34 states.


Dental – Multi-Location


Low-quality leads


740 locations

The Objective: Enhance Promotional Ad Campaigns

Heartland conducts a quarterly, non-branded campaign that promotes Invisalign® therapy services at its supported dental offices. They contracted LSM to improve campaign results.

The Solution

Campaign Research

LSM applied what they learned from evaluating Heartland’s previous campaigns, focusing ad creative on product shots which had outperformed lifestyle-focused images. It also used a “Learn More” call-to-action button that had previously performed better than “Contact Us.”

Facebook Advertising

To ensure its ads reached the right people, the LSM team targeted a range of audience groups. It targeted its link ads to Generation X men and women and millennials as well as parents with teenagers or preteens and people interested in oral care, braces, or Invisalign® therapy.

Remarketing Advertising

LSM used Custom Audiences to retarget ads to people who had already visited its Clear Smiles Week website.

Hear From A Client

“LSM has been a great partner helping us develop our online PPC strategy. Their team has consistently been thoughtful of our position as a customer and strategic in recommending the best moves for our industry. They share innovative options and are consistently open to our needs as a company.”
Sarah Easter, Product Manager , Heartland Dental



increase in leads


decrease in cost-per-lead


customer satisfaction rate

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