Massage Envy is the largest chain of franchised massage spas in the United States. It was founded in 2002 with a single location in Scottsdale, Arizona. As of 2019, it has over 1,100 franchised locations and employs 25,000 massage therapists.
Industry
Franchise – Spa
Challenge
Marketing new services
Location
380 Locations
The Objective: More Traffic & Conversions
Massage Envy needed to generate more brand awareness and more appointments related to their customized spa services such as facials, foot scrubs and aromatherapy
The Solution
Research
LSM saw the rising need for multi-location businesses to have multi-paged microsites possessing unique, localized content about each product/service they provide
Content Pages
We developed new, localized web pages for each clinic’s microsite containing effective ‘call-to-actions,’ and evergreen content about their services and career opportunities.
Test
LSM implemented the additional pages onto the Arizona Co-Op’s microsites (38 total), measuring the amount of online-generated phone calls appointment requests. After 60 days, LSM evaluated the results.
Hear From A Client
“Working with LSM has been a wonderful experience. Since utilizing their SEO services for our microsites, our locations earned higher rankings in the organic search results for profitable keywords.”
“LSM’s work has driven more traffic to my website and maximized the efficiency of my paid search spend. My Co-Op really appreciates their attention to detail when it comes to tracking and reporting, as well as their willingness to come out to visit with us in person every year.”
‘We appreciate LSM’s tenacity on our projects. Their results are in line with the expectations that they communicated to us at the start date. Overall, working with LSM has been a satisfying experience.”
“LSM has made a tremendous impact on the Chicago Co-Op’s ability to generate more customers through Google. They’ve moved our metro-DMA page onto the top of Page 1 for a variety of big market-level keywords like ‘Chicago massage’ and ‘massage therapy Chicago,’ which has increased traffic to each of our 38 clinics’ microsites! They’ve also helped ensure that every one of my participating owners understands the ROI from their work.”
Let’s create
something together.
Awards
We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.
