Noah’s Ark is an outfitter service located in Buena Vista, Colorado. They offer a large range of outdoor adventure services, including whitewater rafting trips, fishing, backpacking, camping, an aerial park and more.

Industry

Outdoor Entertainment

Challenge

Increase Peak Season Sales

Location

Buena Vista, CO

The Objective: Convert More Customers

When they came to LSM, Noah’s Ark had one major goal: Increase full-day, overnight, and 3-day whitewater rafting trips during their busiest season of the year.

The Solution

Landing Page Development

Developed a scalable, mobile-friendly SEM landing page that loads quickly on mobile and desktop devices.

Incorporated keyword-optimized landing page content to support higher SEM quality scores and provide users with information-rich resources.

Google SEM Advertising

Created Google pay-per-click campaigns focused on driving users looking for whitewater rafting trips, outdoor activities and excursions to the Noah’s Ark whitewater rafting landing page to collect their information.

Focused on a ‘Maximize Clicks’ bidding strategy to garner as many impressions and clicks as possible on a limited advertising budget.

Created campaigns for Colorado, Texas and Oklahoma to not only drive local visitors to Noah’s Ark, but also to draw out of state visitors who may be planning trips.

Hear From A Client

“Working with LSM was a relief to our seasonal business. Not only did they drive our 72-hour traffic up exponentially, but they also sustained it throughout our busy season–which freed up our staff to pursue other creative forms of marketing and customer engagement.”
Smokey Frazier, Marketing Director, Noah’s Ark

Results

36%

increase in 3-day rafting trip sales

11%

increase in overall business revenue

15%

increase in new website users

Let’s create

something together.

Awards

We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.