
Noah’s Ark is an outfitter service located in Buena Vista, Colorado. They offer a large range of outdoor adventure services, including whitewater rafting trips, fishing, backpacking, camping, an aerial park and more.
Industry
Outdoor Entertainment
Challenge
Increase Peak Season Sales
Location
Buena Vista, CO
The Objective: Convert More Customers
When they came to LSM, Noah’s Ark had one major goal: Increase full-day, overnight, and 3-day whitewater rafting trips during their busiest season of the year.
The Solution
Landing Page Development
Developed a scalable, mobile-friendly SEM landing page that loads quickly on mobile and desktop devices.
Incorporated keyword-optimized landing page content to support higher SEM quality scores and provide users with information-rich resources.


Google SEM Advertising
Created Google pay-per-click campaigns focused on driving users looking for whitewater rafting trips, outdoor activities and excursions to the Noah’s Ark whitewater rafting landing page to collect their information.
Focused on a ‘Maximize Clicks’ bidding strategy to garner as many impressions and clicks as possible on a limited advertising budget.
Created campaigns for Colorado, Texas and Oklahoma to not only drive local visitors to Noah’s Ark, but also to draw out of state visitors who may be planning trips.
Results
36%
increase in 3-day rafting trip sales
11%
increase in overall business revenue
15%
increase in new website users
Let’s create
something together.
Awards
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