Pure Barre offers workout classes in 500 studios across the U.S. Classes are 45- to 50-minute total body workouts made up of a series of low-impact isometric movements. Students use a ballet barre and other light equipment as they move through class, focusing on different areas of their body to build strength.

Industry

Franchise – Fitness

Challenge

Generating leads and converting those leads into new members

Location

Chicago Co-Op

The Objective: Raise The Barre

October is historically a poor month for fitness studio signups, so Pure Barre contracted LSM to uncover ways to boost membership sales during the slow season.

The Solution

Campaign Design

LSM used Facebook lead ads to promote an open house and offer free classes to people who signed up to attend. When clicked, the ads automatically populated the contact form with people’s Facebook profiles, making it easier for them to sign up.

Targeted Advertising

To find members like its current customer base, LSM showed Pure Barre’s ads to a 10% lookalike audience based on its existing members. The campaign also reached out to people who live near a studio, excluding current members.

Lead-Follow Up

Studios were automatically informed of new leads via email, and reached out to these leads to schedule a time to come in during open house times. After leads tried a class, the sales staff followed up to encourage them to become members.

Hear From A Client

“It’s been so easy working with LSM and we’ve really appreciated their willingness and ability to make changes on the fly, specifically with the website in terms of the design and of course the data we receive from it is really great as well.”
Cait Rechel, franchisee , Pure Barre - Chicago Co-Op

Results

724

new leads in 13 days

51%

of leads visited a studio

33%

of leads purchased a membership

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Awards

We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.