Pure Barre offers workout classes in 500 studios across the U.S. Classes are 45- to 50-minute total body workouts made up of a series of low-impact isometric movements. Students use a ballet barre and other light equipment as they move through class, focusing on different areas of their body to build strength.
Industry
Franchise – Fitness
Challenge
Generating leads and converting those leads into new members
Location
Chicago Co-Op
The Objective: Raise The Barre
October is historically a poor month for fitness studio signups, so Pure Barre contracted LSM to uncover ways to boost membership sales during the slow season.
The Solution
Campaign Design
LSM used Facebook lead ads to promote an open house and offer free classes to people who signed up to attend. When clicked, the ads automatically populated the contact form with people’s Facebook profiles, making it easier for them to sign up.
Targeted Advertising
To find members like its current customer base, LSM showed Pure Barre’s ads to a 10% lookalike audience based on its existing members. The campaign also reached out to people who live near a studio, excluding current members.
Lead-Follow Up
Studios were automatically informed of new leads via email, and reached out to these leads to schedule a time to come in during open house times. After leads tried a class, the sales staff followed up to encourage them to become members.
Let’s create
something together.
Awards
We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.
