Thompson Burton PLLC is a full service law firm based in the quickly growing Cool Springs area of Nashville, Tennessee. The firm specializes in Cybersecurity Law, Direct Sales & MLM, Employment Law, Family Law, FDA Law, and Litigation & Dispute Resolution.
Industry
Law, Business, Litigation
Challenge
Increase conversion volumes (form fills, phone calls) and quality with Google Search campaigns
Location
Nashville, TN
The Objective:
Thompson Burton PLLC needed to generate higher lead volumes from its Google Search campaigns, and see a decrease in the overall cost/acquisition. After running ads for more than six years, campaigns had gone stale and conversion numbers dropped significantly. LSM was tasked with optimizing the client’s search campaigns, and find a new solution for generating leads.
The Solution
Google Smart Bidding
Thompson Burton, PLLC partnered with LSM to grow their clientele for their law firm–focusing on multi-level marketing, cybersecurity, and unemployment law through Google Search Ads. After years of campaigns focusing on Enhanced Cost Per Click initiatives, LSM decided to switch to Google Smart Bidding strategy of maximize conversions.
Landing Page Optimizations
LSM updated the existing Thompson Burton PLLC landing page to satisfy Google’s content requirements for Search Ad campaigns, and improved the overall user experience to encourage form submissions.
Let’s create
something together.
Awards
We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.
