Thompson Burton PLLC is a full service law firm based in the quickly growing Cool Springs area of Nashville, Tennessee. The firm specializes in Cybersecurity Law, Direct Sales & MLM, Employment Law, Family Law, FDA Law, and Litigation & Dispute Resolution.

Industry

Law, Business, Litigation

Challenge

Increase conversion volumes (form fills, phone calls) and quality with Google Search campaigns

Location

Nashville, TN

The Objective:

Thompson Burton PLLC needed to generate higher lead volumes from its Google Search campaigns, and see a decrease in the overall cost/acquisition. After running ads for more than six years, campaigns had gone stale and conversion numbers dropped significantly. LSM was tasked with optimizing the client’s search campaigns, and find a new solution for generating leads.

The Solution

Google Smart Bidding

Thompson Burton, PLLC partnered with LSM to grow their clientele for their law firm–focusing on multi-level marketing, cybersecurity, and unemployment law through Google Search Ads. After years of campaigns focusing on Enhanced Cost Per Click initiatives, LSM decided to switch to Google Smart Bidding strategy of maximize conversions.

Landing Page Optimizations

LSM updated the existing Thompson Burton PLLC landing page to satisfy Google’s content requirements for Search Ad campaigns, and improved the overall user experience to encourage form submissions.

Hear From A Client

“Lead generation in our industry can be a challenge, but LSM found a solution that truly worked for my business. Since Google Smart Bidding has been implemented, we’ve seen an increase in acquisition volume and quality, resulting in paying clients for the firm.”
Kevin Thompson, Founding Partner, Thompson Burton PLLC

Results

1,122%

Increase in conversions

-91.2%

Decrease in Cost-per-Conversion

344%

Return-on-Investment (ROI)

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Let’s create

something together.

Awards

We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.