Dr. J. J. Wendel has specialized in plastic surgery for over 17 years in Nashville, Tennessee. He is certified by the American Board of Plastic Surgery, specializing in cosmetic surgery and advanced laser procedures. Dr. Wendel offers the safest environment and most up-to-date methods in minimally invasive plastic surgery procedures.

Industry

Cosmetic Surgery and Advanced Laser Procedures

Challenge

Increase organic website traffic year over year

Location

Nashville, TN

The Objective:

Increase organic website traffic to Dr. J. J. Wendel’s site through frontend and backend optimizations.

The Solution

Blog Optimizations

Over time, blog post impressions and rankings will drop due to new content on the same topic being posted on other sites. To improve the performance of Dr. Wendel’s blog posts, LSM combined blogs with similar content, refreshed top-performing blogs, and repurposing blogs with SERP opportunities.

Meta Data & Title Tags

Implementation of meta and title tags to control how the URLs are displayed when Dr. Wendel’s site is shared across social channels.

Website Optimizations

Revised website content for the most-trafficked pages that had a higher bounce rate.

Hear From A Client

“If I had to describe LSM in one word, it would be consistent. LSM has been an excellent marketing partner over the last 7 years. Our account manager is always attentive and friendly, answering questions in a timely manner. We have benefited from our most valuable keywords landing in high positions in both organic and local map search results. Our web content is regularly updated, helping to generate more site visits and leads. In fact, www.drjjwendel.com has remained our #1 referral source for several years, which wouldn’t be possible without LSM’s help and expertise. Thank you, LSM, for keeping us on top!”
Mary Broome, Director of Marketing & Community Outreach, Dr. J. J. Wendel Plastic Surgery

Results

+29.09%

Website Sessions

+39.55%

New User Sessions

+38.88%

Website Conversions

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Awards

We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.